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Luxury all-terrain

Made for everywhere.

Two expressions of one conviction — uncompromising luxury that goes wherever the road ends.

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The lineup

Choose your ROX.

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Why ROX

Engineered without compromise.

01

Intelligent driving

Smart-driving chip, 360° vision, adaptive everything.

02

Zero-gravity comfort

Air seats that recline to weightless rest.

03

1,115 km range

Hybrid reach with 235 km of pure-electric.

04

All-terrain mastery

Snow, rock, sand, water — five drive modes.

Milestones

A journey of firsts.

  1. 2023

    ROX 01 unveiled

    The debut luxury all-terrain SUV redefines the category.

  2. 2024

    Record roof load

    Body strength breaks the CIRI record — August 2024.

  3. 2025

    ROX ADAMAS

    A bold new flagship: dual-motor power, intelligent driving.

  4. 2025

    Arrives in Armenia

    ROX opens its Yerevan showroom and test-drive program.

Peace of mind

Backed in Armenia.

Official distributor

ROX Yerevan — authorized sales and service.

Factory warranty

Full manufacturer coverage on every ROX.

Service & genuine parts

Maintenance and original parts, here in Yerevan.

Showroom test drive

Experience ROX in person, Vahagn Davtyan 1/4.

Your ROX is waiting.

Book a test drive at the Yerevan showroom — feel zero-gravity comfort wherever the road ends.

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Visit Us

Experience ROX
in person.

ROX Yerevan Showroom

Vahagn Davtyan 1/4, Yerevan
(entrance from Saralanj Avenue)

Opening hours

Mon–Sat · 10:00 – 20:00

Call us · 044-22-00-03WhatsAppGet directions →
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